To an extensive promotional campaign of new cream Skeyndor Cavitation, we gave conceptual and creative framework - from packaging design to printed and self-standing promotional materials.
Packaging design and promotion of cosmetic product
Approved cosmetic method is based on the ultrasonic effect of cellulite removal which we used as the basic communication message of the promotional campaign. We created visual basis in the packaging design through an overview of the specific areas of the female body involved in the product performance, upgrading it with graphical elements that simulate ultrasonic cavitation, efficiency and superiority. Usage of fresh green background, as a recognizable campaign color, communicates the medical characteristics of products, while modern stylistic presentation emphasizes quality and professional value. In further elaboration, we transformed the elements of visual identitythrough promotional solutions with the well known Croatian singer Severina as the ambassador of the campaign.
Poster design, flyer design, fyer display design, and POS materials at sales outlets...