Farm Med is a company that pays special attention to the selection of raw materials for its products, and so is the case with Api Balm Original skin balsam, whose structure is based on herbs grown in the Croatian Coast.
Packaging design with the omen of Croatian visual identity
Product branding of the future Api Balm collection is devised and made through a logo redesign, which basically contains the Croatian traditional symbol - the licitarsko srce / Licitar Heart (gingerbread cookie). The graphics is completely updated and modernized for a logo role as a brand visual identity carrier.
Product label design is based on colors and shapes that point to the warmth of areas of growing herbs and the base of propolis products.