Sawmill Pečenec has over 100 employees, it is oriented to the export of wood products. Company needed to make a significant step forward in the presentation of production plants, and primarily their products - wooden panels for furniture and interior decoration for the German market.
In addition to the standard photography of plant facilities, we had to make on-site product photography. Massive wooden boards weighing up to 100kg could not be transported and photographed in the studio so we made a small, improvised studio in the production plant. Good preparation and vision of the final design for promotional materials, on this occasion, was of utmost importance because we had "killer" deadlines and there was no time for errors and repetitions.